Finding the Perfect Dress 101
Below are some of David's styles available at Rushville Bridal Boutique.
Are you overwhelmed with the whole wedding experience? Or simply confused by the number of choices for formal wear? Let me help! With 18 years of experience owning and operating a full service bridal salon, I like to think I have seen or heard just about everything! Now I have a place to forward all that information to future brides.
Photo Courtesy of Bridal Reflections
We know it’s the most important dress you’ll ever wear, and you want to make sure it’s absolutely perfect. But having 10 different opinions makes it much harder to come to a consensus—and it can bring you farther away from what you actually want. “I have always been a believer that the most a bride should bring when dress shopping is two people,” said Cristina DeMarco, of Bridal Reflections in New York, NY.
Most brides do best with just their mom and maybe a sister or best friend, said Debra Lash, of The Wedding Tree in La Crosse, WI. “They generally have the bride’s best interest at heart, not what they want her to wear.” One of our real bride bloggers, Theresa Misso, recently wrote about her dress shopping experiences [2] and said, “When you're standing there in a big dress, and random people in the store are ohh-ing and ahh-ing and all you want to do is take it off, you’ll need an honest, reliable companion to say, ‘I love it. But it’s just not you.’”
Many couples are opting for longer engagements these days, but don’t start shopping more than 12 months in advance. “The moment a bride starts trying on gowns, she’ll inevitably fall in love with one,” said Lash. “If she’s not ready to buy, it quickly becomes difficult for her. In other words: Do not visit bridal salons until you’re ready to make a purchase.”
It’s important to have the rest of your wedding details in place before you can truly shop for a gown, since many factors can influence the style of the dress. Consider your venue: “An ornate gown with tons of embellishments and a sizeable train might look stunning in a ballroom but completely out of place at a beachfront ceremony,” said Tolu Ogbechie, one of our real bride bloggers [3]. Also, the colors you choose for your bridesmaids and décor can influence whether you choose white or an off-white shade.
But, at the same time, don’t procrastinate. Most dresses take anywhere from five to eight months to come in, according to DeMarco. You can sometimes place a rush order if you need it in under five months, but it’ll cost you.
If you’re a fan of Say Yes to the Dress, you’ve undoubtedly seen a bride who’s tried on 100+ dresses without finding the right one. Most brides try on between four and seven gowns, said DeMarco, and shouldn’t try on more than 10, because it can lead to confusion.
Often, a bride is trying on dress after dress because she’s just not ready to end the shopping experience and make a real commitment. “The most common mistake that a bride makes is not purchasing her gown when she finds it,” said Lash. “The danger that befalls her is she becomes overwhelmed and forgets what she originally set out to find. She begins to doubt herself and starts to lose faith in the experience.”
Not every bride has “that moment” when the tears start rolling and you know you’ve absolutely found “The One.” Real bride blogger Crista kept searching until the tears started rolling [4]. While trying on a Priscilla of Boston [5] gown (pictured right), Crista noted, "As I gazed upon my reflection, I noticed my family standing around me, teary-eyed. Although I was touched by their reaction, I wondered, ‘Why aren’t I crying?’” said Crista. “I decided not to purchase that dress and left the salon contemplating my shopping experience.”
Try not to be too tempted by the lure of your dream designer gown for 70% off. “The biggest mistake I have seen brides make is purchasing a gown online or from a shop for a deep discount ‘only today,’” said Lash. “You get what you pay for.”
Sample sales are popular among brides, but you must keep in mind that you are typically truly purchasing just that — a sample: The dress has been tried on by hundreds of brides and could have been torn, stained, or otherwise damaged during the process. Before making a purchase, check the gown very carefully for any damage—and if there's anything that can’t easily be fixed, put it back. Some brides end up spending hundreds in alterations to fix what’s wrong with the sample when they could’ve found a similar brand new dress for not much more money.
But don’t be totally discouraged: Sometimes you truly can find an amazing gown at a bargain price. Kimberly Sanicki, of Wanaque, NJ, found her perfect wedding gown (left) at a “Running of the Brides” event thrown by Filene’s Basement. She found a stunning Essense of Australia gown for just $500, marked down from $3,000 [6]. Before handing over the cash, Kimberly and her mom thoroughly examined the gown to check for any flaws. “My mom made sure it had every crystal, and it did not need to be cleaned or even hemmed,” said Sanicki.
If ordering online, check the return policy carefully. If it says the dress is sold strictly as is and can’t be returned if damaged, close that browser and back away from the computer. One of our real bride bloggers, Tolu, successfully purchased her gown online [7] at a nice discount. She warns other brides, “There are a lot of websites that offer dresses made overseas [8]. This could be a cost savings, but I do not recommend it. There is a very small chance that the dress you receive will actually be the one shown in the picture.”
Wedding gown sizes typically run one or two sizes smaller than street clothes, so try not to get hung up on the number. “Do not fixate on the actual size but instead on how your measurements compare to the particular line on the specific designer’s size chart,” said Gesinee of Gesinee’s Bridal in Concord, CA.
Planning on losing weight before the big day? “If I had a nickel for every person I have measured who said they were going to lose weight, I would be rich!” said Lash. Play it safe and order a size that fits your current body. Any dress can be taken in, typically up to four sizes without affecting the look of the dress, but most can only be let out one full size—if that. “You need to be realistic, in case you don’t lose your targeted weight,” says DeMarco.
What happens if your dress doesn’t fit when it comes in? First, don’t freak out and go on a crash diet. “There’s always something you can do,” said DeMarco. “You can order fabric from the designer, add beading, or even put in a new back to accommodate the measurements needed.”
Photo Credit: Timecut Studios (left); Courtesy of Priscilla of Boston (right)
Next: 5 more common gown-shopping mistakes >> [9]
Designer Henry Roth checked in with real brides to see their biggest fears and stresses when it comes to buying a wedding gown — plus, great advice from brides who have already made their purchase!
Photo Courtesy of The Wedding Tree
“Ninety percent of our brides leave with something completely different than what they had in mind when they walked in,” said DeMarco. Bringing in pictures of dresses you like is a good start, but if your consultant recommends something different, give it a try. It’s impossible to tell what a dress will look like on your body just from seeing it on a hanger. “If a bride is fuller in the hip area, she might have a mind set that she can’t wear a fitted dress,” says DeMarco. “However, what she may not know is that a more fitted dress would show off her curves, fit beautifully, and make her appear more slender as opposed to covering up.”
Need advice on which shape is most flattering? Get some recommendations here [10].
“The biggest mistake I’ve seen brides make is settling on a dress because someone influenced them to purchase it instead of going with her heart,” said DeMarco.
This is why it’s so important to choose your shopping companions wisely. “Many people that may accompany the bride will look at each gown and decide if it’s best for them—not for the bride whom they should be helping,” said Lash.
If you find yourself liking a dress but also having doubts, or if you're feeling pressured from a part of your entourage or a salesperson to make a purchase, it's okay to go home empty-handed, sleep on it, and return at a later point if you're still dreaming about the dress.
You see a stunning gown a mannequin that’s way out of your price range, but you want to try it on just for fun. What’s the harm? “It can lead to heartbreak and disappointment,” said Lash. “You need to be able to afford anything you try on.”
Make sure you are completely clear on your budget before you hit the salon—and make sure that the salon you choose respects your budget. One of the top complaints Lash hears from her brides is that other salons showed them dresses that were out of their respective budgets. “We have a strict policy in place to keep the customer within budget, which makes her happier with the entire process,” said Lash. “Happy bride equals happy life for bridal shop employees!”
Let’s say you have $2,000 set aside for your attire. That doesn’t mean you can buy a dress with a list price of $2,000. Alterations typically cost extra, and you may also be charged tax and delivery, so don’t max out your fashion budget on just the dress. “Almost every gown will need some alterations,” said Gesinee. Whether it’s something, small like a hem, or something major, like taking in (or letting out) the bodice, it can add up. You'll also need to account for undergarments, shoes, a veil and/or hair accessories, jewelry, and any other accessories you'll want to complete your bridal look.
If you’re a plus-size bride, call ahead to see if your desired store carries a sizeable amount of plus-size samples—not all do. Otherwise, your only option is to play “paper dolls” to get an idea of what a style would look like on you, said Gesinee.
“It is very hard to determine fit by holding up a gown to your body,” said Lash. “If a bride loves one of our gowns in a size 12, we will find one with an exact or similar fit in her size to try on.”
Also, make sure that your store is an authorized retailer for the designer you’ve selected, said Gesinee. This is especially problematic when buying online. If the retailer isn’t authorized to sell that particular designer, there’s a good chance that you won’t receive an authentic gown. That means that the designer won’t stand behind it if anything is wrong. To find out which stores are authorized in your area, check the individual designers’ websites or call the number listed.

Tale Princess Collection, Unspoken Romance Collection, Couture d'Amour Collection, Moda Bella Collection, Informal Princess Collection or the Beloving Collection. Each collection is designed with a different type of bride in mind.
d gown is from the Moda Bella Collection. These gowns feature some of the same details as the other collections, just in a smaller amount. This reductions in embellishments will also reduce the price of the gown which many brides like. This gown is a satin a-line gown with lace appliques on a split front ballgown. This is one of the gowns in our collection of plus size gowns in our store.
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Which bridal shops have the best wedding dresses?
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Los Angeles, California, United States of America (Free-Press-Release.com) June 18, 2011 -- Finding the perfect dress to wear on your wedding day can be a stressful process. There are literally countless bridal shops out there, and each one tries to grab your attention. There are online retailers, chain bridal stores, New York City style bridal fashion emporiums, and of course, local boutiques, not to mention the options for vintage wedding dresses. How is a bride-to-be supposed to choose the right shop for her, let alone pick out the right dress? This article will discuss the pros and cons of each of these kinds of bridal stores.
Let’s start with the “big box” style of bridal shops. These stores are often chain stores, owned by a large corporation or associated with a particular department store. They may advertise their wedding dresses in newspaper ads or television commercials. These stores may seem like a good option at first, but the truth is, they are actually the worst place to find something as important as your wedding gown. That’s because these large stores believe in a “one size fits all” approach to bridal fashion. They have poor selection, and their dresses, while sometimes inexpensive, are made from cheap or flashy material, often cut in styles from two or three seasons ago. Plus, these kinds of bridal shops are notorious for “pushing” their sales. To them, brides are only a number, one customer of many to be shoved into an ill-fitting, cheap dress, and then shoved out the door.
The corporate chain stores are definitely out, then. So what about those little online vintage bridal retailers that you see popping up on crafting and auction websites? Again, the lower price may make these bridal shops seem like a good option at first, but you must consider all the factors. The best kind of vintage clothing is what is called “old stock” vintage. This means that the clothes were never worn, so they are in good condition. True old stock wedding dresses are incredibly rare. Most so-called “vintage” gowns are actually just used wedding dresses from ten or fifteen years ago. Not only are these dresses out of style, but they may also have tears, stains or other flaws. Plus, because they are available from an online retailer, you can’t try them on ahead of time. Imagine ordering a “vintage” dress only to receive something that is covered in stains and two sizes too small! These online vintage “bargains” just aren’t worth it.
So if you can’t trust the big corporate stores, or the small online vintage retailers, what’s left? Only the best option for finding beautiful, affordable wedding dresses: local independent boutiques. Local boutiques are the perfect place to find bridal wear because their small size allows them to devote more time, care and attention to each bride who walks in the door. Also, because they are independent, they are able to showcase gowns from a variety of designers, including European couture collections. Best of all, small boutiques have a low overhead, so they are able to consistently offer the very latest bridal designs from the best runway shows.
Now that you know the facts about all of the different kinds of bridal retailers, it should be clear where you can go to find the best dresses for your special day. Skip the crowded malls and the sketchy online stores, and pay a visit to a local, independent bridal boutique. You’ll be glad you did.
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ess than the one in the magazine. I do not have this gown in stock but can special order the gown in sizes 1-30.