July 10th Gown of the Week

The feature gown for this week has been around for quite some time for the bridal industry.  Most designers will create new designs twice per year.  Collections will vary by designers but usually new collections will include 12-20 new gowns.  In order to make room for the new gowns, some older styles will need to be discontinued.  Many gowns will have a two to three year run in the collection.  If the gown is a very poor seller, it may be discontinued within the first year while the best sellers may be available for five or more years.

Our gown for today is from the very first Davinci Bridal collection in the spring of 2004!!  This gown has been in production for almost 10 years which is very rare for the bridal business.  And it is still one of the most popular styles to be tried on at my store.  I have other gowns that have been available for several years but are very rarely tried on.

This gown features an off the shoulder neckline with a heavily beaded bodice with scalloped lace edges.  Attached at the basque waist is a multi-layered tulle skirt.  The full tulle skirt has lace appliques, pearls and sequins.  The hem line has the matching scalloped lace edges.  This design is continued onto the full cathedral length train.
 
I believe this spectacular gown is still popular for many of its features.  First it is hard to find off the shoulder gowns.  Although some brides and designers consider this a hard fit, it is still very popular.  Second, is the full tulle skirt.  Many brides who want to princess or Cinderella look, fall in love with this gown.  There are many designers who make full ballgowns but many do not use the tulle skirt.  Third, is the price.  If you compare this gown to other designers with this much beading and number of layers of the skirt, the price will easily be in the $1000 range.  But Davinci has always been conscious about making beautiful gowns at reasonable prices.  This gown starts at $670!! As always the price can vary depending upon things like the size ordered, shipping costs and delivery options.

So if this looks like the gown of your dreams, I highly recommend coming in to try it on.
If this is not the style you are looking for, check out the Davinci website with all their available gowns at www.davincibridal.com .